binge eating one-on-one coaching

Customized Support and Accountability: One-on-One Coaching

Do you want to take back your life from binge eating, but continue to feel trapped?

Do you have temporary success and then find yourself back to old habits?

Do you have trouble following through with what you know you need to do to recover?

Do you resonate with the Brain over Binge approach, but feel confused about how to make it work for you?

Do you wonder what is holding you back from letting go of binge eating completely?

If any of these questions apply to you, or if you feel like you’re having trouble even getting started in recovery, then I want you to consider that personalized coaching can help you get on a path to a binge-free life. I believe anyone is capable of overcoming binge eating, but sometimes the additional insight and inspiration that a coach brings is fundamental to helping you create the change you want.

Imagine having someone there to guide you as you uncover what is keeping you stuck in harmful patterns. Imagine having someone who will hold you accountable for your commitments. If you are a course member, imagine how powerful it would be to have someone supporting you as you learn and apply the material in a way that fits your life.

I’m very grateful that my amazing colleague, friend, and former course member—who is now completely free of her struggle with food—is able to offer one-on-one coaching to binge eaters.

I want to introduce you to the new Brain over Binge coach—Julie!

Julie overcame bingeing and other harmful eating behaviors after a nearly 40-year battle. She has a deep understanding of the brain-based principles that I share here, as well as thorough and practical knowledge of mindfulness. Julie can give you support in any area where you need help, whether that’s in learning to dismiss urges, eat adequately, or deal with related issues you are facing.

Julie has been where you are, and her warmth, compassion, and coaching style will comfort you, but also motivate you to finally let go of binge eating.

I’ll let Julie tell you about herself in her own words, as well as explain her process and pricing:

I went through my own journey with Kathryn which began in 2014 when I reached out to her after reading Brain over Binge as my husband died. Her program helped me recover from binge eating after struggling with it for almost 40 years. I have truly been there and I assure you, if I can be free and fully recovered from binge eating, anyone can!

I’ll be happy to help you on your path to FULLY recovering from binge eating, trusting yourself in ALL kinds of eating situations, and help you as you gain back precious time, mental space, energy and peace—to put back into your LIFE!

I absolutely love one-one-one coaching, because I get to see the amazing transformations that occur when people invest in themselves and show up to do the work in their sessions. I will give you customized strategies based on what you uniquely need to keep moving toward a binge-free life. My role is to provide accountability, and help you create the changes you want in a peaceful and sustainable way.

The most incredible part of my job is seeing clients regaining their life after binge eating. They are finally open to new possibilities, and no longer wasting time, energy, and money on the struggle with food. They have their brains back—so they can pursue career goals, deepen relationships and create new ones, focus on important financial goals, and finally just be present and enjoy the moment.

I’d love to work with you in a 45-minute session (Zoom call). During this time, I can help you explore any part of the Brain over Binge strategies where you might be feeling stuck. After any call you have with me, I share my notes with you so that you can remember and apply the most important points. You will also get a recording of our call so that you can refer back to it anytime you need. Additionally, I provide daily email support for clients who work with me on an ongoing basis; and if you only have one call, I’m happy to provide a few follow-up emails to make sure you are on track.

Prior to our session, I will get to know you and your unique struggles through a detailed intake form. I prepare extensively for each call—making sure I understand what is going on for you, and how I can best help.

The investment for a 45-minute call, call notes, recording, and follow-up email support is $180.

You can book a spot on my calendar to get started.

I’d love to help you get on a path to being free of binge eating forever!

Client testimonials

“I have known and worked with Julie for about a year now and her empathy and kindness still blows me away every day. She understands the struggle with food and is great with giving new perspectives that are hard to see on your own. I’ve had so many lightbulb moments with her that have helped me cement my knowledge and obtain a deeper level of learning. I would highly recommend Julie’s coaching to anyone struggling with binge eating that wants to make massive progress.” – Ashley

“I started working with Julie about a month ago. I have learned how to readjust my thinking and habits. Her sessions are simultaneously laser-focused and specific while staying flexible and positive the whole time. It feels like I’m just sitting and talking with a friend who isn’t judging me AND giving really helpful targeted advice! I leave every session with really clear “homework” to act on or think about. She always has great insight for things I haven’t thought of or considered before, and she’s really teaching me how to focus on becoming the fulfilled and well-rounded person I know I can be. This is the first time in my life where I feel like I am actually going to achieve the goals we set out together. I can’t recommend her highly enough!” Liz

“Julie has been coaching me on several occasions. She has a unique ability to be gentle, and at the same time, highly motivational in searching for answers with me to end “struggles” and find peaceful new ways to deal with urges. It is really amazing how much you can move in a good direction with only a few minutes of coaching” Charlotte

“Julie’s calm and non-judgmental presence was so comforting and reassuring to me. She has such a deep and personal understanding of the issues I was facing, and she was able to guide me toward insights that had a profound effect on my recovery path. Through Julie’s kind questioning and uplifting spirit, I learned how to accept my full self and begin to practice self-compassion. Her mindfulness-based approach was truly the missing piece for me. I absolutely loved working with Julie, and recommend her coaching for anyone looking to overcome their eating issues and embrace all of life’s joys.” – Melissa

“The coaching sessions with Julie have been an immense support over the last few weeks for me. With Julie’s whole-hearted attitude and genuine kindness, I was able to open up to her and also be completely honest to myself through that. This was the fire in my journey of becoming binge free for good and also working on my thought patterns and allowing and processing all kinds of emotions. Julie is not only very empathetic, she brings a knowledge from brain science, to mindfulness and compassion, and in-depth experience about how to work on emotional and binge eating. With Julie’s focus on the wins and successes, I am not only transforming my habits around eating but also how I approach life generally. It is a true pleasure and win to be able to work with Julie!” -Prisca

“Julie helps me see my mind clearly and with great kindness.  She is helping me see my patterns of thought and behavior, and from this place of understanding I can make changes that will undoubtedly benefit me for years to come.” – Abby

Go to Julie’s calendar to book your call

$180 for a 45-minute call (plus call notes & recording), and follow-up email support*

*Email support is up to daily for anyone working with Julie on an ongoing basis. For a single call, you will have a few follow up emails as needed.

If you have questions about coaching, you can contact Julie at

binge eating one-on-one coaching

Brain over Binge Questions and Answers

Ep. 82: Live Questions and Answers

Gillian Young

Ep. 81: Getting Over Night Eating Syndrome (Interview with Gillian Young)

stop binge

Stop Having “One Last Binge”

Do you tell yourself that each binge is going to be your last, only to find yourself bingeing again? You are definitely not alone in repeating this pattern, but you can learn to stop the cycle of broken promises to yourself.

Having frequent last binges can keep you putting off recovery indefinitely, and in this post, I want to help you overcome this harmful tendency. I’ve discussed one last time thoughts in Episode 14 and Episode 73 of the podcast, and here, I’ll give you some additional ideas—because this issue is a big factor that interferes with stopping binge eating for good.

First, I’ll talk about the one last time mentality more generally—to help you understand why it occurs, and then I’ll explain how you can successfully deal with this in binge eating recovery.

The One Last Time Mindset is Part of Our Nature

You are not the only one who tells yourself one last time and then doesn’t follow through. I think everyone has this tendency to some extent, even if binge eating is not involved. We tell ourselves one last episode of a tv series late at night—only to watch 2 more after that. We tell ourselves one more minute of a warm and relaxing shower—and then indulge in 5 more minutes. We hit snooze one more time in the morning—several times. We tell ourselves one more scroll through social media—only to find ourselves still scrolling 20 minutes later. We sometimes do keep our word in these situations, but most of us are guilty of not always being true to our “last timecommitments.

If you’ve tried to quit an addictive substance like cigarettes or alcohol, how many times did you tell yourself it was your last smoke or last drink before it actually was—if it ever was? Even with food, normal eaters may say one last chip or one last cookie—only to go back to the bag a few more times. They may say it’s their last fast food lunch of the week—and then find themselves pulling in the drive-thru again the next day.

This tendency is understandable considering that humans are pleasure-seeking creatures, and habitual ones as well. We all have desires to engage in behaviors that bring us enjoyment and ease. However, we are also rational beings with goals and responsibilities, and as I’ll explain, the one last time mentality is a way that we try to satisfy both parts of ourselves—the rational and the pleasure-seeking.

The Last Binge Appeals to the Lower Brain and the Higher Brain

I’ve come to view the one last time mindset as a sort of intersection between our rational and primitive nature. It’s where our lower-brain-driven desire for instant gratification and temporary pleasure meets our higher-brain-driven desire to accomplish things and pursue deeper meaning in our lives. (For more about the lower and higher brain, listen to Episode 3).

Although it’s in our primitive nature to want to be comfortable, we know that we have other aspirations as well. Our higher goals—or even the necessary tasks like dishes or laundry—are often not pleasurable, but bring the results that we truly want (like clean clothes to wear). We all know it requires self-discipline to ignore the urge to continue being lazy or engaging in mindless activities, and turn our attention to the things we need to do and rationally want to be doing to move our lives forward.

Because we often have two competing lines of thinking—one that wants to be productive and one that wants to indulge—we end up with a sort of cognitive dissonance or inner conflict. To relieve this debate in our minds, we tell ourselves that we’ll stop engaging in the pleasurable behavior…but only after we do it one last time.

When we declare and believe this, it seems to allow the rational brain to check out, and allows the primal brain to take over. The one last time statement temporarily quiets your higher brain’s plea for you to do something better with your time, and for a little while, this solves the dilemma of whether you should or shouldn’t be indulging. You basically give yourself permission, and there is definitely some relief in making that decision—which allows you to enjoy whatever you are doing with more peace of mind. In effect, saying one last time appeases the higher brain while giving the lower brain what it wants.

It appeals to the higher brain because one last time does seem like a logical thought, and I think that sometimes it can be—especially when the behavior is not harmful and when it’s not a well-worn habit. However, as behaviors are repeated, the one last time mentality becomes part of habit formation and a significant reason why the habit persists. In other words, the one last time mentality may initially begin as a rational thought (that attempts to balance your more primal desires with your higher goals), but then it becomes an automatic thought that keeps you in a rut.

One Last Time Does Not Satisfy

Sometimes we do stick to what we say about it being the last time, but that usually requires some effort—because when the stated last time ends, the primitive brain’s desire for pleasure is still there. It can be frustrating to realize that even though you said it would be the last time, you still want more. It can be discouraging to realize that you still feel unsatisfied, and this is why you may find yourself saying one last time again and again—until you feel exhausted and ashamed. It’s as if you are chasing the feeling of satisfaction that never arrives, and instead, guilt arrives in it’s place. Once you understand your lower and higher brain, you realize that you simply have to pull yourself away from the pleasure at some point—whether you feel satisfied or not.

In commonplace circumstances, the one last time mentality isn’t really a big deal. We do eventually turn off the tv, we manage to get out of the shower, we pull ourselves away from Facebook, and we get out of bed. We may waste more time on mindless, lazy, or pleasurable activities than we would like, but who doesn’t deserve a little pleasure?  The point where some normal indulgence becomes unhealthy overindulgence is not always perfectly clear, and it’s different for everyone based on their goals, preferences, and responsibilities. Even though the one last time thought stems from your lower brain’s desire for temporary pleasure, you can still choose to follow it—that is, when doing so isn’t going to be harmful, like in binge eating. The goal is not to become a perfectly rational being who is always productive and never experiences pleasure.

However, you do not want the lower brain to be completely in charge, so it’s important to get in touch with that wise part of yourself—and choose when you want to follow one last time thoughts and when you don’t. Of course, when there is a harmful substance or behavior involved, you definitely do not want to follow your one last time thoughts. This is where the often innocent and common one last time mindset takes a bad turn. When it comes to destructive habits like bingeing, repeatedly following the one last time thoughts can keep you hurting yourself over and over again.

Pass on the Last Binge and Stop Binge Eating for Good

When your binge urges first appeared, you probably felt powerless to resist them for any length of time, so you might have reasoned that you’d binge one last time and then be done. Your stated commitment to quitting gave you a justification to just go ahead and give in to the urge. It makes perfect sense that you’d want a reason to give in, considering how uncomfortable and unsettling the urges can feel. By giving yourself permission to binge one last time, you got immediate relief from all of the anxiety and craving that the urge caused—but ultimately, each “last” binge made you feel awful, and the relief was never worth the pain.

In the moments of the urge, you may still believe and take comfort in the one last time thought. It may still appease your higher brain, because you truly feel you are committed to each binge being your final binge. When you believe the one last time thought, you don’t feel separate and detached from it, so it’s much more difficult to dismiss it. Even if you are successfully dismissing other binge-encouraging thoughts, the one last time thought may still feel like a logical reason to give in and binge.

This gets back to what I discussed earlier about one last time thoughts being an intersection of the lower brain and higher brain—expressing the higher brain’s desire to stop the behavior, and giving the lower brain what it wants right away. But, if you take time to think about the one last time thoughts a little more deeply, you’ll realize that they are not at all supporting your higher brain’s commitment to recovery, even though it can seem that way at times.

If having a last binge somehow helped you quit, then maybe it could make some logical sense, but that last binge only makes things worse—every time. There was never a time when I thought, I’m really glad I binged that one last time.” I regretted each and every last binge. I always wished I had not done it. I always took a step back in recovery because of it. Every last binge solidified the habit in my brain.

If the one last time thoughts were truly expressing and supporting your desire to stop binge eating, those thoughts would not encourage you to binge. A thought that is in line with commitment to recovery never drives you toward the harmful behavior. Think about someone in your life who cares about you and wants you to be free of binge eating…would that person tell you that you should go ahead and binge one last time? Of course not; it makes no logical sense if your goal is to quit. (This does not mean that you’ve failed if you do follow an urge—you can always get back on track after a binge).

Dismiss One Last Time Thoughts

In the Brain over Binge approach, the urges to binge are the only direct cause of binge eating. Urges to binge include all thoughts, feelings, and physical sensations that encourages binge eating—and since the one last time thoughts encourage binge eating, they are part of the urge. Therefore, you can treat those thoughts like any other binge-encouraging thoughts and dismiss them as meaningless, powerless, and harmless neurological junk. When it comes to recovery, it doesn’t matter if these thoughts originally had some sort of rational basis—because now, the thoughts are automatic and are keeping you in a destructive cycle.

You can learn to stop giving those one last time thoughts any attention, and you can learn to stop following them. It’s powerful when you realize that you truly do not—nor did you ever—want to binge one last time. You want freedom from binge eating now and for good.


If you want extra help and guidance as you learn to dismiss urges and end the binge eating habit, you can sign up for the Brain over Binge Course for a low monthly price. 

how to start eating normally

Ep 80: Are You Confused About How to Start Eating Normally?

Fernanda Lind

Ep: 79 Learning to Thrive After Binge Eating Recovery (Interview with Fernanda Lind)

how to stick to a diet not binge

The Brain over Binge Approach Is Not How to Stick to a Diet

I want you to escape the daily pain that bingeing brings. I want you to stop eating in an out-of-control way that makes you feel sick and ashamed. I want you to get your life back, so that you can pursue what is important to you. I also want you to eat in a way that works for you and makes you feel nourished and satisfied.

I do not want you to make it your goal to eat perfectly. I do not want you to think that stopping binge eating also means learning how to stick to a strict eating plan. I do not want you to feel like you have to avoid all unhealthy foods, or say no to yourself every time you want to eat something just for pleasure, or stop acting on all desires for food that is not in line with a certain diet.

My goal is to teach you how to dismiss urges to binge and eat adequately; my goal is not to teach you to how to stick to a diet. This post is inspired by Episode 49 and Episode 12 of my podcast, and I hope it helps clear up the intent of the Brain over Binge approach.

Binge eating recovery includes giving up restrictive dieting

If you are familiar with my blog, podcast, or books, you know about the strategy of dismissing binge urges, which is the practice of separating yourself from the lower brain’s desire to binge (listen to Episode 5), and not acting on the thoughts and feelings that encourage binge eating (listen to Episode 7).

You can also learn more about dismissing urges to binge in my free 30-page guide, the Brain over Binge Basics.

What I teach is for ending binge eating, and although I do believe that similar methods can be used to help with other problematic eating habits, I want to make it clear that the Brain over Binge approach is never about learning how to stick to a restrictive diet. It is never about helping you follow rigid weight-loss plans, or helping you eat less than you physically need—because that would be extremely harmful to your recovery.

A big part of my approach is about helping you give up restrictive dieting and implement nourishing eating habits that work for you. I also believe in learning to allow yourself all types of food in moderation, and avoiding the harmful mindset that can develop when you have “forbidden” foods. (You can learn more about giving up the dieting mentality in Episode 48). I realize that not everyone can eat all types of food due to certain health conditions, so another way of saying this is that I believe in eating in the least restrictive way that’s possible for you. 

Dismissing too many eating urges is harmful

Over the years of working with binge eaters, I’ve found that some people want to ignore my advice about eating enough, and only want to focus on dismissing urges—and this does not work and prevents recovery. Some people even want to take it a step further and start dismissing not only binge urges, but urges to eat anything that is not in line with a strict diet plan. When used in this way,  dismissing urges becomes a dieting strategy in and of itself, which is the opposite of my intention.

The only way that dismissing binge urges works to get rid of binge eating for good is if you’re also eating adequately. If you are dismissing too many desires to eat, then you’ll remain in a food-deprived, survival-instinct-driven state that fuels binge eating.

Now, I know that creators of some diets or weight loss plans might step in here and argue that their eating plans are adequate and not overly restrictive. It’s possible for that to be true in some cases—meaning that the way of eating required for a certain “diet” actually does meet your physical needs and nourishes you well. But that’s not the type of diet I’m talking about, and it’s also not the issue I’m raising today. This post is about clarifying the intention of the Brain over Binge approach; it’s not about evaluating the merits of each and every diet plan that is out there.

Not sticking to a diet is not binge eating

Even if you could argue that a certain “diet” is technically an adequate and nourishing way to eat, my approach is still not meant to be a way for you to dismiss every urge to veer from that plan. I don’t think it’s necessary to have perfect eating habits, and in many ways, trying to get your eating habits exactly right is counterproductive in recovery. This is why Brain over Binge is not and should not be used as a “how to stick to a diet” strategy—that is contrary to the message I want to send.

Dismissing urges is not a way to avoiding eating any food that’s not “keto,” or “paleo,” or “vegan.” It is not a way to stop eating anything at all when you are fasting, and it is not a way to say no to all processed foods or any foods you think are unhealthy.

Eating sugar is not bingeing, eating carbs is not bingeing, eating meat is not bingeing, eating junk food is not bingeing—unless of course, you are bingeing on these things. Likewise, eating when you think you shouldn’t be eating, or when a diet plan says you shouldn’t be eating is not bingeing—unless of course you are bingeing at those times.

There is certainly value in not acting on all of the food cravings that you have. There are benefits of being able to observe your thoughts about eating and then to choose which thoughts to act on and which to ignore. There are benefits of being able to decide to eat foods that make you feel good. My approach is never about giving up on health. It’s never about eating anything you want, anytime you want, without regard for the effect food has on you. It is absolutely appropriate to not follow your every desire for food.

Furthermore, if there’s a certain way of eating that works well for you and is adequate and satisfying, then it may make sense to dismiss thoughts that cause you to veer too much from that way of eating—and this is especially true if you need to eat a certain way for medical reasons. I realize this may seem like a subtle distinction, but deciding to eat in a specific way to take care of yourself is very different from following a restrictive diet and then trying to dismiss urges to eat anything off of that diet. For example, someone with a dairy sensitivity who chooses to dismiss thoughts of eating dairy is not the same as someone who implements a strict calorie deficit and then tries to dismiss urges to eat any additional calories.

Get rid of the binge problem, don’t aim for perfect eating

To further explain why stopping the binge eating habit does not include learning how to stick to a diet, I’m going to end with an excerpt from the Brain over Binge Recovery Guide (from the Healthy Eating chapter). I hope that reading the following few paragraphs helps you better understand the purpose of the Brain over Binge approach, and the purpose of separating your higher brain from your lower brain—in a way that promotes recovery, not dieting.

“It’s common for binge eaters to mistakenly merge the part of themselves that wants to binge with the part of themselves that wants any unhealthy food. They begin to apply the lower brain/higher brain idea to the consumption of all junk food by viewing their lower brain as their “unhealthy eating” brain and their higher brain as their “healthy eating” brain. I don’t think this is useful, especially when first trying to quit binge eating, because it can lead to an “all or nothing” trap. When you start trying to view all of your cravings for anything unhealthy as neurological junk, it can be overwhelming.

It can lead you to believe that if you follow a desire for a dessert or some processed or convenience food, then your lower brain has already won, so you’ll be primed to believe any thoughts that say you “might as well binge.” You don’t actually have a good brain and a bad brain, because both the lower and the higher brain are necessary for a rich human existence. Your lower brain, with its pleasure centers, is indeed behind most of your junk-food cravings, but everyone has those. The lower brain also causes you to crave and take pleasure in delicious, healthy food as well, as desire for food is rarely a purely rational experience. Recovery is about trying to get rid of the “glitch” in your reward system, not banish the system altogether.

Craving french fries doesn’t make you abnormal or weak, and it certainly doesn’t mean your animal brain controls you. If you choose to follow those brain signals and have the fries, great—enjoy them! If you choose not to, then that’s fine too—have some organic carrot sticks with almond butter instead, and enjoy those! Don’t think that if you choose the french fries, you are giving in to a binge urge. Likewise, don’t think that if you decide on the carrot sticks, depriving yourself of the fries will lead you to binge. It won’t. There will be other opportunities for fries. The methods and advice in this book are for quitting binge eating, not for sticking to very strict, healthy-food-only eating plans and banishing all cravings for anything unhealthy.”  (pgs. 262-263)


I encourage you to find a balance in your eating that works for you, but remember, you never have to eat perfectly!
If you want extra guidance in learning how to eat normally, you can get the Brain over Binge Course for $10.99 per month.